SS26 Plan charts
Revenue, OTB, margin and markdown visualisations
Draft
Comparing with H1 2026 (through Jun 30)Q2 2026 · Active
Revenue
Current performance vs current target
Current Target
€20.0M
Current Actual H1
€9.4M
-3% vs target
47%
Net revenue target
After blended returns (11.1%)
Current Target
€17.8M
Current Actual H1
€8.4M
Auto from Commercial Allocation
47%
Margin %
Current performance vs current target
Current Target
58%
Current Actual
56.5%
-1.5 pts vs target
97%
Financial targets
Annual Targets
FY25 actuals shown for reference
- Revenue targetGross revenue for the fiscal year€28,400,000FY25: €25.4M▲ +12%
- Gross margin target %Validates OTB supports margin at target revenue62%FY25: 60%▲ +2pp
- OTB budgetManual or auto-derived (revenue target × buy cost %)€11,200,000Auto-derived 39.4%
- Markdown % assumptionDiscount assumption across all collections12%FY25: 11.5%▼ +0.5pp
- Growth target vs LY %Board-approved growth expectation+12%FY25 actual: +8.4%
Return Rate by Channel
- DTC18%FY25: 17%
- Wholesale8%flat
- Online22%▲ +2pp
- Marketplace14%flat
Blended rate15.2%
Returns deduction−€4.3M
Net revenue target€24.1M
Channel Split %
Default for all collections — overrideable per collection
- DTC42%€11.9M▲ +7pp
- Wholesale28%€7.95M▼ −4pp
- Online20%€5.68Mflat
- Marketplace10%€2.84Mflat
Commercial set-up
NooS vs Seasonal Ratio
% of annual OTB per programme type
- Seasonal80%€8.96MFY25: 78%
- NooS16%€1.79MFY25: 18%
- Capsule4%€0.45Mflat
Market Allocation %
⚠ Hierarchy TBDEUROPE74%
EU — Continental52%€14.8MFY25: 55%
UK22%€6.2Mflat
AMERICAS14%
US14%€3.98M▲ +3pp
APAC8%
APAC8%€2.27M▲ +1pp
ROW4%
ROW4%€1.14Mflat
Structural events
Structural Events
Store, account, and market events — shift channel and market defaults from their activation collection onwards
| Event | Type | Activates from | Revenue impact | Channel shift | Status |
|---|---|---|---|---|---|
| 3 DTC boutiques — Milan, Paris, Copenhagen | Store Opening | SS26 | +€480K | DTC +4% / WS −2% | Approved |
| Lost Selfridges account | Account Lost | FW26 | −€220K | WS −1.5% | Approved |
| Zalando DACH expansion | Market Entry | SS26 | +€310K | Marketplace +2% | Pending |
Timeline
- SS263 boutiques + Zalando
- FW26Selfridges exit
- FW27+No events yet
Plan Name
SS26 Plan
Fiscal Year
2026
Collection / Season
SS26
Currency
EUR
Discount assumption
Current Target
20%
Current Actual
22%
90% of plan2 pts vs target
Open to Buy budget
Current Target
€8.0M
Spent
€4.6M
58% of planOn track
Growth expectation
Current Target
+12%
Current Actual
+9%
75% of plan-3 pts vs target